With a delicious and versatile range of gluten free mixes, a strategy had to be conceived and implemented in order for Live Free Gluten Free to edge its way into the marketplace as a serious player.

Appointing an online marketing consultant and copywriter, Chris conceived and produced creative for all the brand and advertising collateral for a 12 month period.

Chris illustrated the packages (above) so they could be used throughout advertising whilst awaiting the supply of printed packages.

Full front cover advertisment for a 450 page Australian natural and organic food industry publication.

A strong and clean visual identity was extended to advertising and other collateral along with a photographic styling that showcased the goodies (above and below).

An extensive website was developed where recipes could be shared, demonstration videos could be viewed and product could be purchased.

© Copyright 2015 – Chris Perry Design