For more than 10 years, Chris led a design team that established the US Gloria Jeans' Coffees brand into the Australian iconic identity that it is today. Designing and producing packaging that included instore and supermarket coffee and tea packs, foam cups, special boxed sets and seasonal gift packs.
Non packaging work included advertising, instore POS, instore graphics, vouchers and franchise information packs.

"The Gloria Jean's Coffees brand has been built on vibrancy, style, and a sense of the exotic. Chris Perry Design has consistently done a great job of translating those intangibles into the visual. Chris and his people have been key partners in the phenomenal growth and success we've experienced since launching the brand. They have brought a clear understanding of where we want to go coupled with creative boldness to move outside the norm." - Peter Irvine, Managing Director, Gloria Jean's Coffees.

 

Coffee pack, foam cup and syrup bottle designs (above). Master Franchise brochure cover (below).

Various gift tea packs (above).

© Copyright 2015 – Chris Perry Design

Cover and spread of 10th anniversary gift book (above).

Christmas gift pack (above).

Christmas gift pack (above).